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Eurosport Is Now The Italian Broadcaster Of The PRO12
- Updated: November 16, 2016
After many months of frustration for fans of the PRO12, there is now a broadcaster for the Italian teams in the PRO12 – Eurosport.
Up until now, many of Zebre and Treviso’s home games were not broadcast live on television, meaning viewers in Scotland, Wales, and Ireland, and even in Italy itself, could not watch their teams play live.
This news comes after the PRO12 announced that viewing figures have increased by 25% this season. This number is only set to increase with the broadcast now available to the 40 countries across Europe and Asia to which the Discovery-owned channel broadcasts.
Live broadcast of at least ten of Zebre and Treviso’s home games will be shown in addition to an unconfirmed number of away matches. Live coverage will begin on 25 November when Zebre visit Ulster in Belfast.
CEO of the PRO12, Martin Anayi is understandably delighted with this new partnership.
“We are thrilled to partner with Discovery Eurosport, who are one of the premier broadcasters across Europe and Asia, and through the innovative Eurosport Player they are able to cater to the digital demands of the modern sport fan.
“This deal will see Italian home games available over 40 countries in Europe and Asia and underscores the growing demand for top-class rugby union action right across the world. The Guinness PRO12 is one of the most exciting Championships in world rugby and we are looking forward to building on our new relationship with Discovery Eurosport.”
Senior Director of Sports di Discovery, Luis Filippo Ecuba, has also said, “Securing the exclusive Guinness PRO12 rights is another sign that rugby is at the heart of what we offer to fans, helping to fuel their passion for one of Italy’s leading national sports. We are delighted to be able to offer all rugby fans another big international competition, with the atmosphere of passion and enthusiasm typical of a rugby match and the presence of two of our most symbolic clubs.”
This partnership should fill the few remaining holes in the PRO12’s broadcast schedule which almost exclusively contain the Italian teams and should help satisfy the already large rugby fanbase that exists in Italy.
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